Posts Tagged ‘Lilac Bloomsday Run’

Effective Signage is Key

Wednesday, May 4th, 2011

There’s a lot of signage to look at in this photo — all of it good.

But I’ll focus my comments on the blue recycling banner in the center of the photo. It’s one of 30 now in circulation, thanks to a joint investment by the Lilac Bloomsday Association, the Atlanta Track Club and Eco-Logistics.

The idea of our shared banner program is to meet each party’s needs without any one of us having to purchase an excessive inventory of banners. On an ongoing basis, Eco-Logistics needs as many as 10 banners to service the smaller events we work with, while Bloomsday and Peachtree each require as many as 20 banners on race day — so we split the order, and we share. In addition to race day use at Bloomsday and Peachtree, the banners in Spokane and Atlanta are available for use by other Spokane area special events and other races put on by the Atlanta Track Club, respectively.

The idea for the shared banner program came from a similar program for sharing Clearstream recycling containers (the wire frame with clear bag and blue top to the right in the photo) in Spokane. Last year, Bloomsday, Hoopfest and the CIty of Spokane invested in a couple hundred Clearstream recycling containers, which are made available to special events throughout the Spokane area.

If this post inspires you to purchase recycling station banners for your event, I’d like to encourage you to consider setting up a similar sharing program to ours — there’s no point in having stuff sit in a warehouse 364 days a year!

FYI, here’s a list of our objectives for this program:

  • highly visible, overhead signage
  • high contrast between banner color and printing
  • use of “chasing arrows” recycling symbol as the predominant design element
  • consistency of banner color/design in the shared inventory
  • easy and economic shipping options between events

Thanks to the folks at Britten Banners, I think we met all objectives.

One more thing: I can’t mention banners in general, and Britten specifically, without putting in a plug for Prior Life, Britten’s program for recycling old banners into new products.

 

A risk worth taking

Friday, April 22nd, 2011

One of the challenges many event directors face is how to deal with the permanent trash receptacles on many city streets. Our counsel is to somehow take them out of circulation for the day and direct folks to the nearest recycling station, where a volunteer can encourage people to put trash in the trash bin, recyclables in the recycling bin and compostables in the compost bin.

The photo to the left was taken at this year’s LIVESTRONG Austin Marathon, where the centralized recycling collection effort was quite successful. In fact, race day waste stats in Austin this year reveal a 79% year-over-year decrease in the amount on waste sent to the landfill. Of course, that was due to an integrated waste collection effort, not just the result of “capping” city trash cans. But, the “capping” effort has proven to be an effective component in the efficient collection of race day waste. If nothing else, it saves a lot of time and effort by green team volunteers, who would otherwise have to separate collected trash from recycling and compostables.

The photo below, from this year’s Credit Union Cherry Blossom Ten Mile Run, is a good example of an effective centralized recycling station. Clearly marked cardboard containers were dedicated to trash and food waste, while the ubiquitous Clearstream recycling bins accommodated recyclables. What you can’t see in this photo, other than the black pole in the middle of the photo, is the highly visible overhead signage that calls attention to the location of the recycling station.

We’ve got some new recycling station banners in the works that we’ll test at the Lilac Bloomsday Run next week. Stay tuned for photos and a critique.

 

From cups to compost

Monday, August 17th, 2009

Q: What to do with a ton of soggy paper cups?

A: Ask Eco-Logistics for help.

cups-on-road.jpg

photo courtesy Chris Bovey

The Lilac Bloomsday Run uses as many as 500,000  cups each year. This year, Bloomsday asked us to help minimize the event’s solid waste. We focused on cup usage and found a local yard waste composter who would accept compostable cups. So, instead of being incinerated at the local waste-to-energy plant, Bloomsday sent 2,080 pounds of cups to a more useful afterlife as garden mulch.

It really is as easy as 1-2-3:

1. Find a local composter who is willing to work with you.

2. Make sure the cups and trash bags you use are compostable.

3. Work with your hauler to arrange for proper collection and delivery to the composter.

Q: What can Eco-Logistics do for you?