Last weekend, I gave a presentation to Road Race Management’s annual meeting of race directors. The topic was Greening Your Event, and the theme of my talk was Catch The Wave. I’ve posted the presentation on SlideShare.net and encourage you to take a look.
As mentioned in the previous post, the November issue of Runner’s World listed the 10 Greenest Races in the U.S. No doubt every race on the list deserved recognition for the good work they are doing, but there are a lot of other races across the country–and around the world–that are also doing their part to minimize their environmental impact. So how are we to know which races are truly the greenest?
One thing is for sure: objective measures are needed if the running media is going to be promoting one race as being greener than another.
I’m a big fan of the Council for Responsible Sport and their ReSport Certification program for participant sporting events. Their five metrics and the standards they are developing would be a much better way to figure out which races are the greenest than a simple review of what the races have to say for themselves in press releases.
Here’s hoping that next year Runner’s World will base their top-10 on the number of points participating races earn in the ReSport certification process.
As a follow-up to the How Green Is Your Event workshop I led last April, my friends at Road Race Management asked me to compile a Guide To Greener Running Events. The booklet is now available to order, and I hope the race directing community will find it to be a useful compendium of trends and ideas for making a running event–or any participant sporting event, for that matter–more environmentally responsible.
Highlights of the booklet include a summary of the results of a survey of some 100 race directors about their environmental policies and practices as well as a snapshot of what 29 different races are doing to reduce their environmental impact.
I hope you’ll check out the descriptive blurb on Road Race Management’s Web site.
By the way, if you wanted to attend my green events workshop last April, but could not, please note that I’ll be speaking on the topic again at Road Race Management’s Annual Race Directors’ Meeting in Hollywood Beach, Florida on Friday, November 7, 2008. You can learn more about the conference and download a PDF of the meeting brochure here.
One of the great things about the recent How Green is Your Event workshop was the opportunity it provided for environmentally conscious race directors to get to know each other and begin to build community. Over the past couple of weeks, I’ve heard from a number of participants–all of them eager to tap into the collective knowledge and creativity of the group.
Peggy Rogers, Community Outreach Director for the ING Georgia Marathon & Half Marathon, actually sent along a specific query:
Does anyone know a provider of functionality to enable race participants to view and print their own finisher certificate from the event’s website? As a green advocate, and to reduce costs, our race would like to provide online finisher certificates rather than print and mail certificates, since not all participants are interested in receiving finisher certificates.
As a runner, I have used this functionality but I don’t remember at which marathon, perhaps the 2006 New Las Vegas Marathon.
I’d like to hear from anyone whose race has provided online finisher certificates and how you performed this function.
Thanks for any information or leads that you can provide.
Not only is this a great idea, but it’s a perfect example of how like-minded folks can help each other achieve a common goal of more environmentally responsible event production. It is also the perfect example of how Lee and I hope folks will use this Web site.
If anyone has a lead for Peggy, please use the comments feature below this post to respond.
Some of the most progressive road races in the US were in attendance at last weekend’s Road Race Management workshop on green running events. Everyone had good news and great ideas to share, but I was most impressed by the strides these three events are making:
The AT&T Austin Marathon is a member of the Greenteam that’s being promoted by Runner’s World and Nature’s Path Organic–the only concerted effort I’ve seen that draws attention to the good work many events are doing. (In fact, absent a sponsor conflict with Nature’s Path, I cannot see why every event that is making tangible progress toward environmentally responsible goals and objectives wouldn’t want to be a part of the Greenteam.)
In addition to being a Greenteam member, the AT&T Austin Marathon features a few green innovations that didn’t show up anywhere else in my pre-workshop survey of running events:
Lee and I strive to provide valuable counsel to participant sporting events that are trying to clean up their act. But we’re far from being the only experts in this field. So when we discover useful resource materials, we’re pleased to share them with our clients and visitors to this Web site.
In 2002, Robin Hawley, an old friend and former colleague of Lee’s developed a recycling guide for Portland, Oregon’s Race For The Cure. Robin has worked extensively in the recycling field since receiving her Masters in Public Administration from Portland State University in 1998. She worked on the commercial recycling program for the Office of Sustainable Development for the City of Portland from 2000 until 2003, then joined the regional government, Metro, and took over responsibility for improving business recycling in the Portland region from 2003 to 2005. During that time she was also the lead individual responsible for event day recycling for the Susan G. Komen Foundation Race For The Cure, in Portland, Oregon. This event, with over 42,000 participants, achieved notable recovery while Robin was overseeing the recycling operations, recovering 72% of their waste while only landfilling 28%! Ms. Hawley is currently employed by Ecos Consulting, running the Program Management Office.
Thanks to Robin, here’s the link to a PDF that’s chock full of tips and stats for those of you who are trying to set up or improve your event’s waste management systems: race-for-the-cure-recycling-guide.pdf
In the preceding post, I mentioned that there’s a movement afoot to reduce the impact of running events, triathlons, bike races and the like. One of the driving forces behind this nascent movement is the Council for Responsible Sport.
Jeff Henderson and Jonathan Eng launched the Council in September 2007 with the thought that the broader world of sport could do with a little cleaning. To that end, they’ve developed a draft set of standards for green event certification which can be viewed here. The key word in the previous sentence is the word DRAFT. Jeff and Jonathan are sincere in wanting these standards to be objective, transparent and inclusive and, thus, are encouraging folks to comment on the draft standards using this form.
I’ve already let them know how I think the standards should be tweaked. Why don’t you take a few minutes to do so as well?
The status quo for today’s participant sporting events is shockingly wasteful.
If you wonder just how wasteful, read this post on another blog I keep. It talks about a bike race I do that accounts for nearly 500,000 miles driven by race participants over the course of a weekend!
On the brighter side, there’s a movement afoot to reduce the impact of running events, triathlons, bike races and the like. Just as more and more people are becoming familiar with the threats of global warming, so, too, are everyday athletes becoming more concerned about the tremendous side effects of the events they participate in regularly.
Lee and I are pleased to be a part of the effort to create more environmentally responsible participant sporting events. For both of us, it’s a logical extension of our professional careers and our active lifestyles, not to mention the role we played as Cascade Run Off Race Committee members in 1981–the year the Run Off rejected the status quo and offered above-the-table prize money to its winners.
We were pleased to be agents of change in 1981 and we are excited to be agents of change once again.
Are you part of the problem of part of the solution? What do you do with the thousands of cups, water bottles and other trash generated by your event? What efforts do you or should you make leading up to race day?
On April 5th, in Arlington, Virginia, running event directors from across the country will gather to learn:
Please join me as I lead this all-day workshop presented by Road Race Management.
